Plan for investigation on the future of TV

Posted on by taramaria97

What is the future of TV?

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Since social media sites such as YouTube came in 2005, it has been a wonder from the growth of popularity YouTube has, is TV itself getting less interesting for us, and will YouTube become TV. My planning for this reasearch is the following:

Secondary research

  • TV guide: (http://www.tvguide.co.uk/) is one of many media companies that provides listings of programs that are on TV is the weeks & month coming. Show with this website I can gather the information about programs that are on nowadays and whether they still interest the public (primary research).
  • BARB: (http://www.barb.co.uk/whats-new/weekly-top-10?_s=4) This website is reliable to use as it is .co.uk so it’s based in the UK, which is …. From the TV viewings that this website and company provide, I can investigate the comparison in say channels viewings (in total) and the viewings on some of the programs they provide.
  • EY:(http://www.ey.com/GL/en/Industries/Media—Entertainment/EY-The-future-of-television) This company has predicted on the trends that would keep the future of TV going on for longer. I want to see from the six trends they suggest whether they are right. This would be by asking people, whether through questionnaire or focus group.

Primary research

  • Interview: Ask various questions to a TV expert including those who are working in TV, e.g. Director of a TV channel (e.g. ITV). Questions would be on their opinion on TV’s future and what they think should be done if it does go down hill (what needs to be upgraded in TV to keep it going).
  • Focus group: I would grab a load of students/ young people to see how they think TV is going and it’s future as they would be the ones to witness TV’s future whether it stays or disappears.
  • Questionnaire: Would be given to random people from all ages & genders to give a board aspect of different peoples views on the subject of TV and it’s future.

From the primary research there would be results of both Quantitative & Qualitative research. Quantitative being the numerical results of the questionnaires and focus group. And the Qualitative would be the verbal and written responses the focus group or public answers.

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